Sustainability is contagious!

2018-05-31T11:00:43+00:00

Sustainability is contagious! Some time ago I was in a lecture about diffusion networks where the concepts of social conformity and social contagion were explained. It is was no news to me that as a society we influence each other in some way but I found the level of influence that our networks have in our behavior striking. Did you know that if you have an obese fiend your chances of becoming obese increase considerably? Shocking, right? Well, I thought it might be interesting to talk about these topics here because sometimes we underestimate the impact that the small actions or [...]